When listing a home with a real estate agent, how many sellers ask about how many listings does that agent carry? Is your real estate agent an individual or a team? Will you be working with the real estate agent you selected or someone else or maybe even a less qualified assistant? Or, is there anyone who will know everything about my property listing and sale?
As I watch the daily posting of new listings, I’m always intrigued by sellers’ who select agents who carry thirty, forty, fifty, sixty and even more listings at any given time. These agents give every appearance of being great superstars. But, is it reality or simply an illusion?
As for myself and my business model, I am not a team and I don’t have any assistants. I have no one other than myself to rely on for complete and total knowledge or support about any given property listing or sale. As to the number of listings I carry, being committed to personalized and individual service, it’s hard for me to imagine myself with more than 10 to 15 listings at any given time; sometimes, depending on the circumstances, far fewer. For instance, I currently have two high-end properties where I have to be present to open the house for anyone interesting in viewing either property. Of course, such a commitment can sometimes be a waste of time. Yet, for me, they allow me to distinguish myself above and beyond my competitors. It’s my personal commitment to my clients. Besides, who knows more about those properties, me or an assistant or another associate?
Of course, these are decisions every seller has to make for themselves. But I’m unsure whether most sellers have given much thought to the value of personal attention in the processing of their home sale or purchase. With my business model, I believe I provide a great value to my clients. Perhaps it’s something I need to talk about more often.
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