Value in the Service

Yesterday, as I was desperately trying to get to the office, I realized I had unheard messages on my cell phone. Although I always carry my cell phone, the messages were from calls made the evening before which, for some unknown reason, hadn’t rung through to me. But each call required an immediate response. Not exactly what I had planned for my morning. What I really needed to do was to contact a number of potential sellers and buyers I hoped to be able to assist. Yet I knew those calls were priority things needing to my full and immediate attention.

As a professional Realtor I’m faced with dilemmas like this every day. Without the potential of ongoing new business, my future could be uncertain. Yet, on the other hand, without first taking care of existing business, I run the risk of alienating existing customers. For whatever reason, I’ve always chosen to take care of existing business before contemplating or concerning myself with the development of new buyers or sellers. As a result, I don’t normally carry as many listings or work with as many new buyers as some agents. But my supportive base of satisfied customers continues to grow.

Of course, at a time when so much of the competition is based solely on who can provide the least expensive service, I believe there is a direct benefit or value my customers receive when I am able to allow for flexibility in my work schedule. There’s a value knowing their needs come first.

I suppose I’m suggesting that, when choosing a Realtor to assist you, look for someone like me who is more concerned about servicing existing customers then looking for new customers; someone who can manage flexibility into their daily schedule; and someone you feel confident will make your call their priority.

In this sense, I believe I am that person and the flexibility I offer is a definitive value my customers automatically receive.